The Electronic Software Association has announced that they will be releasing a new educational campaign directed at informing parents about the ESRB game ratings system. This will be a national campaign, and already, the campaign is receiving a lot of positive press.
This new campaign will focus on a number of public service announcements that challenge parents to get to know the ESRB system better. It will also encourage parents to use the parental controls built into both major consoles.
A number of US elected officials including U.S. representative Debbie Wasserman Schultz (D-FL) and U.S. Senator John Thune (R-SD) both outwardly supported the effort.
Senator Thune said: “No one knows better than parents when it comes to making decisions about which games their children should and should not play. The video game industry makes games for people of all ages, but that doesn’t mean all games are appropriate for everyone.” Meanwhile Representative Schultz said: “”I commend the video game industry for recognizing the importance of educating and engaging parents about the ratings and other resources and for leading a national program that will ensure the decision-making power remains where it should be–with parents.”