As we reported earlier this year, the NCAA has ended its licensing deal with EA Sports. The NCAA said that it was then up to the individual schools to make their own deals with EA Sports to be featured in their college football games. However, two organizations have ended talks with EA Sports and announced their intentions to not sign on the dotted line. Those organizations are the SEC (Southeastern Conference) and the Big Ten.
“Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s),” said the SEC in a prepared statement. “The Southeastern Conference has chosen not to do so moving forward.”
The publisher can still go through the Collegiate Licensing Company (CLC) to secure team names, including some members of the SEC. These organizations do hold the rights to certain championship names and bowl games which EA Sports will not be allowed to use.