Dark Souls 2 is Getting the AAA Treatment
Namco PR director Lee Kirton, the marketing budget is going to blow away the campaigns for Demon’s Souls and Dark Souls. When he was asked by OXM to clarify, he said ”We’re treating this as a massive, massive triple-A title.” This new campaign will be focused on appealing to both the Dark Souls fan as well as new customers. If you [...]
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