Satoru Iwata, President and CEO of Nintendo, announced in a financial results briefing that Nintendo will not be holding the typical large scale press conference we’re all use to seeing at E3. Instead Nintendo will be holding a number of smaller, more focused events.
“Unlike previous years, we will not have a large-scale presentation [at E3] directed to everyone in the world,’ Iwata states. “Instead, we are planning several smaller events focusing on software for America. Among these hands-on events will be one for American distributors and another for western media.”
Iwata wants to use these smaller events not only as a way to get information out to E3 attendees, but he also wants to use them as a way the send information directly to their home audience. “Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3,” Iwata elaborates. “During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience … and we will take the same approach outside Japan for the overseas fans as well.”
It was also revealed the by Iwata that Nintendo will not be showing off any new hardware at any of these events, but they will be showing off a new Mario Kart, Super Mario Bros., and Super Smash Bros. Wii U. Iwata is not expected to speak at any of these events.
