Pirates have invaded Ubisoft

Pirates have invaded Ubisoft

According to Game Industry International, CEO Yves Guillermot stated at gamescom:

“It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. Th

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e revenue we get from the people who play is more long term, so we can continue to bring content.”

He also discussed the benefits of a free to play model for his company. Commenters on sites, such as Escapist Magazine have had some backlash over the decision.

Although it is a shame that we may not be able to get hard copies of games for the PC any more, we still have console copies (as stated in the article). Considering the poor economic climate, perhaps this is the way of the future .

As the article stated, poorer countries will be exposed to Ubisoft and their games, and possibly their Farmville-like hate as well.

How do you feel about Ubisoft's comments and the state of the PC gaming industry? Sound off below.


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GuestPost represents the work of past New Gamer Nation writers. Though they may not be with us anymore physically, we know they are with us in spirit.