A perfect storm of factors came together last week to mark the worst sales period for games ever recorded. UK games retail generated just £8.4 million in the week ending July 29th.

Just under 395,000 games were sold during the week. This figure does not include sales of digital games, MMOs, free-to-play games or streaming services.

Some of the contributing factors are speculated to include the lingering recession in Europe, the console cycle reaching the end of its life and the public’s eagerness to start the next generation, as well as the summer being void of blockbuster AAA titles. However, things are expected to pick up in September when several AAA games reach the marketplace.

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