Today, Ubisoft has announced that Watch Dogs has sold over 4 million copies of the game making it the best selling new franchise ever, based on NPD reports.

“With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment” said Tony Key, senior vice president of sales and marketing, Ubisoft. “We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

This is certainly an impressive feat for any new intellectual property. Congratulations Ubisoft on a game well-developed.

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