Selling in-game currency farming has become a big business for some people earning thousands of dollars a year. Some of that business also comes from fraudulent transactions leading to someone else profiting. These activities reduce the competitiveness of the game and ultimately punish the legitimate gamers who are trying to succeed by playing fair.
EA Sports has decided to step up and crack down on these activities. They have announced a new program designed to target farmers and cheaters and punish them accordingly. Refer to the graphic below for the details and kudos to EA for stepping up and fixing the problem.