Publishing company THQ has been hindered by financial trouble, and it seems that trouble will cause the company to have a much smaller role at this year’s Electronic Entertainment Expo, than in years’ past. After NASDAQ delisting, employee cuts, payroll cuts (namely for the CEO Brian Farrell), and a shift in company focus, it appears THQ will not have a booth at E3.
This isn’t to say THQ will have a non-existent presence at E3. A spokesperson for THQ told GamesIndustry International “We’re not producing a booth, but we will be participating in E3. We will be showing games to the E3 judges at their event coming up, and we’ll be hosting a press and business center at the show for meetings (as well as participating with first party activities). When we needed to make the decision on the booth (many months ago) we were in a MUCH different place than today. But, we will be there to support our portfolio and the show itself.”
With the average costs going into the construction and operation of a massive booth on the show floor have cost upwards of $1 million for larger booths. It’s a cool million that would better be spent on the company itself, rather than the grand show of an E3 booth.