prince of persia sands of time

According to IGN’s interview of Ubisoft Montreal CEO Yannis Mallat, the Prince of Persia franchise is on hold. However, he reaffirms that Ubisoft is still interested in the series. “Brand management is a tricky thing,” Mallat told IGN. “It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”

“I’m not scared at all for Prince of Persia fans,” Mallat Continued. “We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”

 

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