According to a report from Variety, early next year the TV station known as G4 will be “rebranded”. The “rebranding” will include a shift in focus and possibly a name change.
Basically what this means is that G4 as you may know it will cease to exist and it will be replaced with a whole new/different channel.
G4 was originally a channel solely for gamers, but as the years went by it expanded its concentration to a more general geek demographic. The owners of the station, NBCU, now want G4 to become more of a GQ-esque type of channel that is focused more on the modern male.
The discovery of G4’s change in focus comes as a surprise, but not a big surprise since G4 has continued to shed away shows geared toward it’s core audience. When faces of the network, Adam Sessler and Kevin Pereira, left G4 many fans, or former fans, of G4 began predicting the end of the channel. With G4 out of the way, will Spike TV invest more resources into Gametrailers TV to increase its presence?