Today we learned of an interesting study released by Playnomics, a company that studies behavior in gaming, which took a look at social gaming. The study focused on how engaged, loyal and intensely gamers played social games and the findings were shocking.

  • Almost 95% of all US players in the first part of Q3 were inactive by the end of Q3
  • About 85% of US players acquired in Q3 do not return after their first day
This is an incredible statistic especially considering that they lose 85% of players after the first day and 95% of players after a few months. However, there were some interesting statistics about the people that continue to play the game.
  • The average amount of time spent playing a social game on Day 1 is about 20 minutes. People that are going to stick to the game play for about 40.
  • The average person who comes back for more, play 334% more on their second day from their first (roughly two hours)
  • If you spend money on social games, you tend to spend the most on a Friday.

You can read the report at http://www.playnomics.com//news/Q3%20%20report%20v4.pdf

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About The Author

Joe Marchese is the founder / Editor in Chief of New Gamer Nation. He has been a gamer for his whole life but has been focusing on his passion to deliver the industry's new to New Gamer Nation. He is an expert of video game culture and has been featured on Fox News Online. Don't be shy to reach out and let him know what you think!